DIGITAL CREATIVE DIRECTOR, UX
DIGITAL CREATIVE DIRECTOR
I am a digital marketing professional with a background in design and a passion for user experience.
Extensive experience envisioning, creating and launching powerful programs for clients ranging from global leaders to small start-ups. Passionate, personable, creative and collaborative, skilled at building long-term profitable relationships with clients and internal teams. Entrepreneurial and driven, offering record of success in traditional and self-employment settings.
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2018 - 2019
Creative & Design Manager
Responsible for managing innovative and unique communication strategies/projects for new and existing customer accounts. Developed and delivered communication strategies for each client, which contributed to the agency’s multi-million dollar revenue goals.
Senior Art Director
Conceptualized and executed interactive and digital campaigns for some of the world’s leading brands including MasterCard, xfinity, NBA, Comcast, WB Mason and Boxtrolls. Responsibilities included art direction and design, brand development, leading brand campaigns from concept to digital platforms, campaign decks and agency pitches.
Interactive Art Director
Led art direction, concept, design and execution of client creative needs. Client roster included: Swatch, Tissot, Omega, Alex and Ani, 1-800-PetMeds, Lancome and others. Created the design and front-end development of creative projects including HTML email campaigns, banner ads, landing
pages, websites, custom branded social media websites, and companies’ micro-sites.
2019 - PRESENT
Senior Communications Partner, International
Responsible for the scheduling of creative resources for Aetna International programs and initiatives designed to communicate the brand vision as well as achieve company business objectives. Oversee the execution of internal and external communications to ensure that they are adapted appropriately in all regions.
2014 - 2017
Digital Creative Director, UX
Provided end-to-end creative direction, branding leadership and project management for interactive wellness learning platform and programs at ActiveHealth Management, a subsidiary of Aetna.
Launched full-service studio providing graphic design, web design and development, brand development, marketing, advertising and photography services. Clients for 15 websites and over 40 logo designs include Equifax and others.
Interactive Art Director
Winner of 2010 Web Marketing Association WebAward for Outstanding Achievement in Web Development for contributions as Art Director and Design Lead. Developed and adapted design styles across a variety of business categories, including shopping and entertainment, health and beauty, and credit reporting and protection.